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LivingRoom Boardinghouse . Horexstraße 22 . 61352 Bad Homburg v. d. Höhe


Data protection information of the Boulevard GmbH & Co. Spektrum KG

for www.livingroom-badhomburg.de

1. Name and address of the controller

Controller in the sense of the General Data Protection Regulation (GDPR) or other Data protection laws within memberstates of the European Union or other Data protection regulations is:

Boulevard GmbH & Co. Spektrum KG
Zeppelinstraße 1
12529 Schönefeld
Telefon: 06071-925623
Website: http://boardinghouse-badhomburg.de
eMail: info@boardinghouse-badhomburg.de

2. Name and address of the data protection officer

With regard to the present legal situation, according to Art. 37 GDPR and Sec. 38 Para. 1 BDSG we are not obliged to appoint a data protection officer. If you have any questions regarding this Data protection information or data protection related issues in general please contact us at the contact details given under point 1.

OR:

The external data protection officer (of the Kolb + Partner Group , to which the responsible Quartier EAST GmbH belongs):

Attorney Jens Engelhardt, his deputy is attorney Prof. Sven Kolja Braune,

c/o Notos Attorneys at Law - Braune, Engelhardt Partnership
Heidelberg Str. 6
64283 Darmstadt Germany
Phone: 06151-15369-0
Fax: 06151-15369-99
Website: www.notos.de
eMail: datenschutz@notos.de

Each data subject can directly contact our data protection officer with all questions and suggestions regarding data protection.

3. Definitions

The data protection information of the Boulevard GmbH & Co. Spektrum KG is based on the definitions which have been used by the European directive and order issuing office in formulating the General Data Protection Regulation (GDPR). The data protection information of the Boulevard GmbH & Co. Spektrum KG should easily be read and understood not only by the general public but also by our customers and business partners. In order to ensure this, we would like to clarify in advance the definitions used.

In this data protection information and on our website, we use - amongst others - the following terms:

3.1 Personal data

Personal data is any information relating to an identified or identifiable natural person (hereafter "data subject"). Defined as identifiable is a natural person who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.

3.2 Data subject

Data subject is each identified or identifiable natural person, whose personal data is processed by the responsible party for the processing.

3.3 Processing

Processing means any operation or set of operations which is carried out in connection with personal data - whether or not by automated means - such as collection, recording, organisation, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.

3.4 Restricting of the processing

Restricting of the processing is the marking of personal data as stored with the objective of restricting its processing in the future.

3.5 Profiling

Profiling is each type of the automated processing of personal data, which consists of this personal data being used to permit particular personal aspects relating to a particular natural person, and here in particular aspects in respect of work performance, economic situation, health, personal likes, interests, reliability, behaviour, place of residence or change of place of residence of this natural person to be evaluated, analysed or forecast.

3.6 Pseudonymization

Pseudonymization is the processing of personal data in such a way that the personal data can no longer be assigned to a specific data subject without the use of additional information, in so far as this additional information is kept in a special way and subjected to technical and organizational measures which ensure that the personal data cannot be assigned to an identified or identifiable natural person.

3.7 Responsible party or party responsible for the processing

Responsible party or party responsible for the processing (hereafter responsible party) is the natural person or legal entity, authority, institution or other post, which alone or together with others decides on the purposes and means of the processing of personal data. If the purposes and means of the processing are laid down in European Union legislation or the legislation of the member states, then the responsible party or the particular criteria of the appointment of this responsible party in accordance with European Union legislation or the legislation of the member states can be provided.

3.8 Order processor

Order processor is a natural person or legal entity, authority, institution or other post, which processes the personal data on the instructions of the responsible party.

3.9 Recipient

Recipient is a natural person or legal entity, authority, institution or other post to which personal data are disclosed regardless of whether this is a third party or not. However, authorities, which receive within the framework of a particular investigation order in accordance with European Union legislation or the legislation of the member states data which possibly may be/contain personal data, do not hold good as recipients.

3.10 Third party

Third party is a natural person or legal entity, authority, institution or other post with the exception of the data subject, the responsible party, the order processor and those persons which are authorized under the direct responsibility of the responsible party or of the order processor to process the personal data.

3.11 Consent

Consent is each declaration of will given voluntarily by the data subject for the definite case in an informed and unambiguous manner in the form of a declaration or other unambiguous confirmatory action, with which the data subject makes clear that he/she agrees to the processing of personal data relating to himself/herself.

4. General information on data processing

Data protection, data security and data secrecy hold high priority for the Boulevard GmbH & Co. Spektrum KG. The durable protection of your personal data, of your company data and of your business secrets is especially important for us.

You can always visit our website without making statements on your person. However, if you wish to make use of the services of our company, then this makes the stating of personal data necessary. As a rule we use the data that you communicate and that is collected by the website as well as the data stored in the course of the use solely for our own purposes, namely for the execution and making available of our website and the initiation, execution and progressing of the services/offers made available via the website (contract fulfilment) and do not pass this data on to external third parties in so far as there is not an official obligation to do this. In all other cases we obtain your special agreement.

The processing of your personal data is carried out in conformity with the requirements of the General Data Protection Regulation and in conformity with the country-specific data protection regulations holding good for Boulevard GmbH & Co. Spektrum KG. With the aid of this data protection information we wish to inform you on the nature, scope and purpose of the personal data processed by ourselves. In addition, we clarify for you with the aid of this data protection information the rights to which you are entitled.

Boulevard GmbH & Co. Spektrum KG has realized technical and organizational measures in order to ensure an appropriate level of protection of the personal data processed via this website. Nevertheless, fundamentally Internet-based data transmissions can have security loopholes so that absolute protection cannot be guaranteed.

5. General statements on the legal fundamentals

Article 6 Para. 1 lit. a EU General Data Protection Regulation (EU GDPR) serves as the foundation for the processing of personal data in so far as we obtain the consent of the data subject for the processing of personal data.

Article 6 Para. 1 lit. b GDPR serves as the legal foundation for the processing of personal data which is necessary for the fulfilment of a contract if the data subject is party to this contract. This also holds good for processing processes which are necessary for the execution of pre-contractual measures.

Article 6 Para. 1 lit. c GDPR serves as the legal foundation in so far as processing of personal data is necessary for the fulfilment of a legal obligation.

Article 6 Para. 1 lit. d GDPR serves as the legal foundation for the situation that vital interests of the data subject or another natural person make the processing of personal data necessary.

Article 6 Para. 1 lit. f GDPR serves as the legal foundation for the situation that processing is necessary for ensuring a legitimate interest of our company or of a third party and if the interests, fundamental rights and fundamental freedoms of the data subject do not exceed the first named interest.

6. General statements on deletion of data and duration of storing

The personal data of the data subject are deleted or disabled as soon as the purpose for which the data was stored lapses. In addition, storage can take place if this was stipulated by the European or national legislatures in orders, laws or other regulations in accordance with European Union law to which the responsible party is subject. Disabling or deletion of the data is also carried out if a storage period prescribed by the standards as named expires unless there is a necessity for the continued storage of the data for the concluding or fulfilling of a contract.

7. Collecting of general data and information

The website of Boulevard GmbH & Co. Spektrum KG collects a range of general data and information each time the website is called by a data subject or an automated system. This general data and information is stored in the log files of the server. Able to be collected are: (1) the browser types and versions used, (2) the operating system used by the accessing system, (3) the website, from which an accessing system reaches our website (so-called referrer), (4) the sub-websites, which are steered to on our website via an accessing system, (5) the date and time of an access to the website, (6) an Internet-protocol-address (IP-address), (7) the Internet service provider of the accessing system and (8) other similar data and information, which serve the warding off of hazards in the case of attacks to our IT systems.

In using this general data and information Boulevard GmbH & Co. Spektrum KG draws no conclusions about the data subject. Much more is this information needed (1) to be able to deliver out the content of our website correctly, (2) to permit the optimization of the content of our website and of the advertising for this, (3) to ensure the durable functionality of our IT systems and of the technology of our website and (4) to be able to make available to the law enforcement authorities the information necessary for criminal prosecution in the case of a cyber attack. This anonymously collected data and information is evaluated by Boulevard GmbH & Co. Spektrum KG on the one hand statistically and on the other hand with the objective of increasing the data protection and the data security in our company in order finally to ensure an optimal level of protection for the personal data processed by ourselves. The anonymous data of the server-logfiles are stored separately from all the personal data stated by a data subject.

7.1 Legal foundation

Article 6 Para. 1 lit. f GDPR
(legitimate interest)

7.2 Storage purpose

The temporary storing of the IP-address by the system is necessary to permit the delivery of the website to the computer of the user. For this the IP-address of the user must remain stored for the duration of the session.

7.3 Storage duration

The data is deleted as soon as it is no longer necessary for achieving the purpose of their collection. This is the case when the particular session has ended in situations where the data is collected for making the website available.

This is the case at the latest seven days after the time when the data was stored in log files. More extensive storing is possible. In this case the IP-addresses of the users are deleted or distorted so that an assignment of the client calling in is no longer possible.

7.4 Objection / opportunity for elimination

No because the data is essential for operating of the website.

8. Contact via E-Mail and Telephone

While you contact us electronically through our E-Mail, we will store all your personal data within your mail for the purpose of answering and responding to your need.

Alternatively, it is possible for contact to be made via our telephone number that is provided. In this case the personal data of the user transmitted with the e-mail is stored.

In this connection no data is passed on to third parties. The data is used exclusively for the processing of the conversation and will immediately be deleted if it is no longer needed.

8.1 Legal foundation

Legal foundation for the processing of the data is as a rule Article 6 Para. 1 lit. b. GDPR in the case of enquiries via the contact form and/or e-mails.

(contract fulfilment; pre-contractual measures);

Article 6 Para. 1 lit. c. GDPR (fulfilment of a legal obligation, e.g. answering of questions on data protection) and

in addition, Article 6 Para. 1 lit. f GDPR

(legitimate interest).

8.2 Storage purpose

The processing of the personal data serves us solely for the processing and responding to the contact request. This is also the necessary legitimate interest in the processing of the data.

8.3 Storage duration

The data is deleted as soon as it is no longer needed for achieving the purpose of their collection. This is the case for the personal data which are sent by e-mail when the particular conversation with the user has ended.

The conversation has ended when the circumstances allow the conclusion to be drawn that the matter in question has been finally clarified.

The above does not hold good if the correspondence is subject to a retention obligation under commercial law

The additional personal data collected during the sending-off process is deleted at the latest after a period of seven days.

8.4 Objection / opportunity for elimination

The user has the opportunity to object at any time to the storing of his personal data. In such a case the conversation cannot be continued.

9. Reservation- and enquiry form

On our website we offer to use a reservation- and enquiry form to contact us electronically and to order reservations. If a user wishes to use this tool, the data entered in the input mask will be transmitted to us and therefore stored. This data is (e.g.):

  • Date of arrival*
  • Date of departure*
  • Occupancy*
  • Category*
  • Additional services available at extra charge
  • Title*
  • Name*
  • Phone*
  • E-Mail-address*
  • Company
  • Street
  • Post code
  • City
  • Country
  • Acceptance of privacy declaration*

Details marked with an * are mandatory information.

At the time the message is sent, the following data is also stored:

  • The IP address of the useer
  • Date and time of transmission

In this connection no data is passed on to third parties. The data is used exclusively for the processing of the conversation and will immediately be deleted if it is no longer needed.

9.1 Legal foundation

Legal foundation for the processing of the data is as a rule Article 6 Para. 1 lit. b. GDPR in the case of enquiries via the contact form and/or e-mails.

(contract fulfilment; pre-contractual measures);

Article 6 Para. 1 lit. c. GDPR (fulfilment of a legal obligation, e.g. answering of questions on data protection) and

in addition, Article 6 Para. 1 lit. f GDPR

(legitimate interest).

9.2 Storage purpose

The processing of the personal data serves us solely for the processing and responding to the contact request. This is also the necessary legitimate interest in the processing of the data.

9.3 Storage duration

The data is deleted as soon as it is no longer needed for achieving the purpose of their collection. This is the case for the personal data which are sent by e-mail when the particular conversation with the user has ended.

The conversation has ended when the circumstances allow the conclusion to be drawn that the matter in question has been finally clarified.

The above does not hold good if the correspondence is subject to a retention obligation under commercial law

The additional personal data collected during the sending-off process is deleted at the latest after a period of seven days.

9.4 Objection / opportunity for elimination

The user has the opportunity to object at any time to the storing of his personal data. In such a case the conversation cannot be continued.

10. Use of our webshop

If you would like to order in our webshop, it is necessary for the conclusion of the contract that you enter your personal data, which we need for the completion of your order. Required information for the execution of the contracts are marked separately, further information is voluntary. We process the data provided by you to process your order. For this purpose we can pass on your payment data to our house bank.

You can voluntarily create a customer account through which we can store your data for future purchases. When you create an account under "My account", the data you have provided will be stored revocably. All other data, including your user account, can always be deleted in the customer area.

We may also process the information you provide to inform you of other interesting products in our portfolio or to send you e-mails containing technical information.

10.1 Legal foundation

Legal foundation for the processing of the data is Article 6 Para. 1 lit. b. GDPR

(contract fulfilment; pre-contractual measures);

10.2 Storage purpose

The purpose of storing the data is the processing and performance of a contract.

10.3 Storage duration

This is the case for the data collected during the use of the web shop to fulfil a contract or to implement pre-contractual measures when the data is no longer required for the implementation of the contract. Even after conclusion of the contract, it may still be necessary to store personal data of the contractual partner in order to fulfil contractual or legal obligations.

10.4 Objection / opportunity for elimination

As a user you have the possibility to cancel the registration at any time. You can change the data stored about you at any time.

If the data is required to fulfil a contract or to carry out pre-contractual measures, premature deletion of the data is only possible insofar as there are no contractual or statutory obligations to the contrary.

11.    Data protection with applications and application processes

We collect and process the personal data of applicants for the purpose of progressing the application process. The processing can also be carried out electronically. This is in particular the case when an applicant sends to us relevant application documents by an electronic route, e.g. per e-mail. If we conclude a contract of employment with yourself as applicant, the data transmitted will be stored for purposes of progressing the employment relationship subject to observation of the legal regulations. If a contract of employment is not concluded by the party responsible for the processing with the applicant, then the application documents will be automatically deleted six months after notification of the rejection in so far as there is no other legitimate interest of the party responsible for the processing against deletion. Another legitimate interest in this sense is, for example, an obligation of proof in a process in accordance with the German General Equal Treatment Act.

11.1 Legal foundation

Legal foundation for the processing of the data is as a rule Article 6 Para. 1 lit. b. GDPR with job applications submitted via the contact form and/or e-mail.

(fulfilment of the employment contract; measures prior to the concluding of an employment contract);

Article 6 Para. 1 lit. c. GDPR (Fulfilment of a legal obligation, e.g. answering of questions in connection with the job-application process) and

apart from this Article 6 Para. 1 lit. f GDPR

(legitimate interest) and

special legal authorization rules such as a collective agreement, company agreement, income tax law etc. A supplementary reference is made to the Personnel / HR processing file.

11.2 Storage purpose

If we conclude an employment contract with you as job applicant, the data transmitted for the purpose of progressing the employment relationship will be stored whereby the legal obligations will be observed.

11.3 Storage duration

If no employment contract is concluded between the party responsible for the processing and the job applicant, then the job-application documents will be automatically deleted six months after the notification of rejection has been sent in so far as no other legitimate interest of the party responsible for the processing conflicts with the deletion.

A legitimate interest in this connection could be - for example - a proof obligation in a process in accordance with the German General Equal Treatment Act).

11.4 Objection / opportunity for elimination

Only general objection and elimination opportunities.

12. Cookies

12.1 Description and scope of the data processing

Our website uses cookies. Cookies are text files which are stored in the Internet browser or, as the case may be, in the Internet browser on the computer system of the user. If a user calls a website, then a cookie may be stored on the operating system of the user. Such a cookie contains a characteristic string which permits unambiguous identification of the browser if the website is called again.

We employ cookies in order to arrange our website in a more user-friendly manner. Certain elements of our website require that the calling browser can also be identified after a page change.

In the cookies the following date is stored and transmitted:

  • Language settings
  • Articles in a shopping basket
  • Log-in information

Our website we additionally use cookies which permit an analysis of the surfing behaviour of the user.

In this way the following data can be transmitted:

  • Search terms entered
  • Frequency with which pages are called
  • Use of website functions

The data of the user collected in this way is pseudonymized by technical processes. Accordingly, assignment of the data to the user calling in is no longer possible. The data collected is not stored together with other personal data of the user.

When you visit our website, an information banner informs you about the use of cookies for analytical purposes and refers you to this data protection notice. You can set your browser in such a way that you are informed about the setting of cookies and decide individually about their acceptance or exclude the acceptance of cookies for certain cases or generally. If cookies are not accepted, the functionality of our website may be limited.

The following links provide information on how to activate or deactivate cookies in the most important browsers:

  • Mozilla Firefox: https://support.mozilla.org/de/kb/cookies-erlauben-und-ablehnen
  • Chrome Browser: https://support.google.com/accounts/answer/61416?hl=de
  • Internet Explorer: https://support.microsoft.com/de-de/help/17442/windows-internet-explorer-delete-manage-cookies

You accept our cookies if you have enabled or disabled the cookie setting and continue to use this website.

12.1.1 Legal foundation

Article 6 Para. 1 lit. f GDPR (legitimate interests) for strictly technically essential cookies

In addition: Article 6 Para. 1 lit. a GDPR

(consent)

12.1.2 Storage purpose

The purpose behind the use of strictly technically essential cookies is that of making use of the website easier for the user. Certain functions of our website cannot be offered without the use of cookies. For these functions it is necessary that the browser is recognized even after a page change.

Analysis cookies are used for the purpose of improving the quality of our website and its content. Through the analysis cookies we learn how the website is used and in this way,  we can continually optimize our offer.

These purposes also include our legitimate interest in the processing of the personal data in accordance with Article 6 Para. 1 lit. f GDPR.

12.1.3 Storage duration

Cookies are stored on the user's computer and are transmitted from this to our website. Accordingly, you as user have full control over the use of cookies.

12.1.4 Objection / opportunity for elimination

By carrying out a change to the settings of your browser you can deactivate cookies or restrict the transmission of cookies. Cookies that have already been stored can be deleted at any time. This can also be carried out automatically. However, if cookies for our website are deactivated, it may no longer be possible to use all the functions of the website in full.

The transmission of flash cookies cannot be prevented via the browser settings but requires changes to the setting of the flash player.

13. Use of analysis programs

13.1 Data protection regulations for the use and application of Google Analytics (with anonymization function)

We have integrated on this website the Google Analytics component (with anonymization function). Google Analytics is a web-analysis service. Web-analysis is the collecting, compilation and evaluating of data concerning the behaviour of the visitors to websites. A web-analysis service collects - amongst other things - data on from which website (the so-called referrer) a data subject has come to a website, which subsites of the website were accessed or how often and for what period a subsite was watched. Web-analysis is used primarily for optimization of a website and for cost-benefit analysis of Internet advertising.

The operating company of the Google-Analytics component is Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

The party responsible for the processing uses the suffix  „_gat._anonymizeIp“ for the web analysis via Google Analytics. With the aid of this suffix the IP-address of the Internet connection of the data subject is abbreviated and anonymized if the access to our website comes from a member state of the European Union or from another signatory of the agreement on the European Economic Area.

The purpose of the Google Analytics component is the analysis of the visitor flows to our website. Google uses the data and information obtained in order to - amongst other things - evaluate the use of our website, to prepare for us online reports which show the activities on our website and to provide further services linked with the use of our website.

Google Analytics sets a cookie on the IT system of the data subject. What cookies are has been explained above. The setting of cookies enables Google to analyze the use of our website. With each call of an individual page of this website, which is operated by the party responsible for the processing and on which a Google Analytics component has been integrated, the Internet browser on the IT-system of the data subject is automatically caused by the particular Google Analytics component to transmit data to Google for the purpose of online analysis. Within the framework of this technical process, Google obtains knowledge of personal data such as the IP-address of the data subject, which data enables Google to - amongst other things - trace the origin of the visitor and clicks and as a consequence to make possible the issuing of commission invoices.

With the aid of cookies items of information related to personal data, e.g. the access time, the place from which an access started and the frequency of the visits to our website by the data subject, are stored. With each visit to our website this personal data including the IP-address of the Internet connection used by the data subject is transmitted to the United States of America. This personal data is stored by Google in the U.S.A. In certain circumstances Google passes on this personal data as collected via the technical process to third parties.

As has already been described above, the data subject can prevent the setting of cookies by our website at any time by making an appropriate setting on his/her Internet browser as used and thereby object to the setting of cookies in a durable manner. Such a setting of the Internet browser used would also prevent Google from setting a cookie on the IT system of the data subject. In addition, a cookie that has already been set by Google Analytics, can be deleted at any time via the Internet browser or another software program.

Furthermore, the data subject has the opportunity to object to collection of the data relating to use of this website generated by Google Analytics and to the processing of this data by Google and to prevent such collection. For this the data subject must download and install a browser add-on under the link https://tools.google.com/dlpage/gaoptout. This browser add-on informs Google Analytics via JavaScript that no data and no information on the visiting of websites may be transmitted to Google Analytics. The installation of the browser add-on is evaluated by Google as an objection. If the IT system of the data subject is deleted, formatted or installed anew at a later point in time, then the data subject must carry out the installation of the browser add-on again in order to deactivate Google Analytics. In so far as the browser add-on is deinstalled or deactivated by the data subject or by another person, who can be considered to belong to the area of control of the data subject, then the browser add-on can be installed or activated again.

Further information and the valid and applicable data protection regulations of Google can be called under https://www.google.de/intl/de/policies/privacy/ as well as under http://www.google.com/analytics/terms/de.html. Google Analytics is explained in more detail under this link: https://www.google.com/intl/de_de/analytics/.

13.2    Data protection regulations for the use and application of Cookie Consent Silktide (with anonymization function)

We use on our website "Cookie Consent", a service of Silktide Ltd, Brunel Parkway, Pride Park, Derby, DE24 8HR, United Kingdom (hereinafter referred to as: "Silktide"). Cookie Consent stores and processes information about your user behaviour on our website. Among other things, Cookie Consent uses cookies, i.e. small text files which are stored locally in the cache of your web browser on your terminal device and which enable an analysis of your use of our Internet presence.

We use Cookie Consent for marketing and optimization purposes, in particular to analyze the use of our Internet presence and to continuously improve individual functions and offers as well as the user experience. By statistically evaluating user behaviour we can improve our offer and make it more interesting for you as a user. This is also our legitimate interest in the processing of the above data by the third party provider.

You can prevent the installation of cookies by deleting existing cookies and deactivating the storage of cookies in the settings of your web browser. Please note that in this case you may not be able to use all functions of our website to their full extent. You can object to the collection and forwarding of personal data or prevent the processing of this data by deactivating the execution of Java-Script in your browser. You can also prevent the execution of JavaScript code as a whole by installing a JavaScript blocker (e.g. https://noscript.net/ or https://www.ghostery.com). Please note that in this case you may not be able to use all functions of our website to their full extent.

Third Party Information: Silktide Ltd, Brunel Parkway, Pride Park, Derby, DE24 8HR, United Kingdom. Further information on data protection from the third-party provider can be found on the following website: https://silktide.com/privacy-policy/

13.2.1 Legal foundation

Article 6 Para. 1 lit. f GDPR
(legitimate interest)

13.2.2 Storage purpose

Purpose of and legitimate interest in the setting of third party cookies is that of improving our offer for you through the analysis of your user behaviour. As a rule, only a pseudonymized transmission of data to the third parties takes place. In addition, you yourself are able to prevent transmission of third party cookies by carrying out an appropriate setting on your Internet browser.

13.2.3 Storage duration

Third party cookies are stored on the computer of the user and are transmitted to our computer from this. Accordingly, you as user have full control on the use of third party cookies.

13.2.4 Objection / opportunity for elimination

By carrying out a change to the settings of your Internet browser you can deactivate or restrict the transmission of third party cookies. Third party cookies that have already been stored can be deleted at any time. This process can also be automated.

The transmission of flash cookies cannot be prevented via the browser settings but requires changes to the setting of the flash player.

14. Use of online advertising

14.1 Data protection regulations on the insertion and use of Google AdWords

We have integrated Google AdWords on this website. Google AdWords is a service for Internet advertising which permits the advertiser to place an advertisement not only in Google's search engine results but also in the Google advertising network. Google AdWords permits an advertiser to lay down in advance particular key words by means of which an advertisement will only be displayed in Google's search engine results when the user calls a key-word relevant search result with the search engine. In the Google advertising network the advertisements are distributed to thematically relevant websites with the aid of an automatic algorithm and subject to observation of the previously defined key words.

Operating company for the services of Google AdWords is Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

The purpose of Google AdWords is the advertising of our website through the overlaying of interest-relevant advertising on the website of third parties and in the search engine results of the Google search engine and an overlaying of third party advertising on our website.

If a data subject reaches our website via a Google advertisement, a so-called conversion cookie is stored on the IT system of the data subject by Google. What cookies are has been already described above. A conversion cookie loses its validity after 30 days and does not serve for the identification of the data subject. The conversion cookie - in so far as it has not expired - permits determination of whether a particular subsite, for example the shopping basket of an online shop system, was called on our website. With the aid of the conversion cookies not only ourselves but also Google can deduce whether a data subject, who reaches our website via an AdWords advertisement, generated turnover, i.e. completed a purchase or broke off.

The data and information collected through the use of conversion cookies is used by Google in order to prepare visit statistics for our website. These visit statistics are in turn used by ourselves to determine the total number of visitors which are conveyed to us via AdWords advertisements, i.e. in order to determine the success or lack of success of the particular AdWords advertisement and in order to optimize our AdWords advertisements for the future. Neither our company nor other advertising customers of Google AdWords receive information from Google with the aid of which the data subject could be identified.

With the aid of the conversion cookies personal data, for example the websites visited by the data subject, is stored. Accordingly, personal data including the IP-address of the Internet connection used by the data subject is transmitted to Google in the United States of America with each visit to our websites. This personal data is stored by Google in the U.S.A. Under certain circumstances Google passes on the personal data collected via the technical process to third parties.

As has already been described above, the data subject can prevent the setting of cookies by our website at any time by making an appropriate setting in the Internet browser used and thereby object to the setting of cookies in a durable manner. Such a setting in the Internet browser used would also prevent Google from setting a conversion cookie in the IT system of the data subject. In addition, a cookie that has already been set by Google AdWords can be deleted at any time via the Internet browser or by a software program.

Furthermore, the data subject has the opportunity to object to the interest-related advertising. For this the data subject must call from each of the Internet browsers he/she uses the link www.google.de/settings/ads and there carry out the desired settings.

Further information and the valid data protection regulations of Google can be called under https://www.google.de/intl/de/policies/privacy/.

14.1.1 Legal foundation

Article 6 Para. 1 lit. f GDPR
(legitimate interest)

14.1.2 Storage purpose

Purpose of and legitimate interest in the setting of third party cookies is that of improving our offer for you through the analysis of your user behaviour. As a rule, only a pseudonymized transmission of data to the third parties takes place. In addition, you yourself are able to prevent transmission of third party cookies by carrying out an appropriate setting on your Internet browser.

14.1.3 Storage duration

Third party cookies are stored on the computer of the user and are transmitted to our computer from this. Accordingly, you as user have full control on the use of third party cookies.

14.1.4 Objection / opportunity for elimination

By carrying out a change to the settings of your Internet browser you can deactivate or restrict the transmission of third party cookies. Third party cookies that have already been stored can be deleted at any time. This process can also be automated.

The transmission of flash cookies cannot be prevented via the browser settings but requires changes to the setting of the flash player.

15. Use and application of other tools

15.1 Data protection regulations for the use and application of Google Maps

On this website we use the offer of Google Maps. This allows us to display interactive maps directly on the website and enables you to conveniently use the map function.

By visiting the website, Google receives the information that you have called up the corresponding subpage of our website. In addition, only the technically necessary data is transmitted. This is regardless of whether Google provides a user account that you are logged in with or whether no user account exists. If you are logged in to Google, your information will be directly associated with your account. If you do not wish to be associated with your profile on Google, you must log out before activating the button. Google stores your data as usage profiles and uses them for purposes of advertising, market research and/or demand-oriented design of its website. Such evaluation takes place in particular (even for unlogged-in users) to provide demand-oriented advertising and to inform other users of the social network about your activities on our website. You have the right to object to the creation of these user profiles, whereby you must contact Google to exercise this right.

For more information about the purpose and scope of data collection and its processing by the plug-in provider, please refer to the provider's privacy policy. There you will also find further information about your rights in this regard and setting options for the protection of your privacy: http://www.google.de/intl/de/policies/privacy. Google also processes your personal data in the USA and has submitted to the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework.

15.1.1 Legal foundation

Article 6 Para. 1 lit. f GDPR
(legitimate interest)

Our legitimate interest arises from improving and optimizing our offering and providing a function that makes it easier to locate places and our business.

15.1.2 Storage purpose

The purpose of the storage is the improvement of our offer, the visual and functional optimization of the website as well as the provision of a function, which facilitates the location of places and our business.

15.1.3 Storage duration

The data will be deleted as soon as our legitimate interest no longer exists or we are obliged by law or legal orders to delete the  data.

15.1.4 Objection / opportunity for elimination

Right of objection in accordance with clause 16.7

15.2    Data protection regulations for the use and application of Google WebFonts

This site uses web fonts provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google") to uniformly display fonts. When you call up a page, your browser loads the required Web fonts into its browser cache to display texts and fonts correctly.

To do this, the browser you are using must connect to Google's servers. This gives Google knowledge that our website has been accessed via your IP address. The use of Google Web Fonts is in the interest of a uniform and appealing presentation of our online offers.

Google LLC, based in the USA, is certified for the us-European data protection agreement "Privacy Shield", which guarantees compliance with the data protection level applicable in the EU.

Further information about Google Web Fonts can be found at https://developers.google.com/fonts/faq and in Google's privacy policy: https://www.google.com/policies/privacy/

15.2.1 Legal foundation

Article 6 Para. 1 lit. f GDPR
(legitimate interest)

Our legitimate interest arises from improving and optimizing our website.

15.2.2 Storage purpose

The purpose of the storage is the improvement of our website as well as on a visual and functional level.

15.2.3 Storage duration

The data will be deleted as soon as our legitimate interest no longer exists or we are obliged by law or legal orders to delete the data.

15.2.4 Objection / opportunity for elimination

Right of objection in accordance with clause 16.7

16. Your rights

If your personal data is processed, then you are the data subject in the sense of the GDPR and you are entitled to the following rights vis à vis the responsible party:

16.1 Right of access by the data subject

You can demand from the responsible party confirmation as to whether personal data that relates to you has been processed by ourselves.

If such processing has taken place, you can demand information on the following from the responsible party:

  • The purposes for which the personal data is processed;
  • The categories of personal data which are processed;
  • The recipients or, as the case may be, the categories of recipients to which the personal data relating to you has been disclosed or will be disclosed;
  • The planned duration of the storage of the personal data relating to you or - if concrete statements on this are not possible - the criteria for the laying down of duration of storage;
  • The existence of a right to correction or deletion of the personal data relating to yourself, of a right to a restriction of the processing by the responsible party or of a right of objection to this processing;
  • The existence of a right of appeal at a supervisory authority;
  • All the available information on the origin of the data if the personal data was not collected at the data subject;
  • The existence of an automated decision-finding process including profiling in accordance with Article 22 Para. 1 and 4 GDPR and – at least in these cases - meaningful information on the logic involved and its scope and the effects strived for of such a processing for the data subject in question.

You are entitled to the right to demand information on whether the personal data relating to yourself is transmitted to a third country or an international organization. In this connection you can demand to be instructed on the suitable guarantees in accordance with Article 46 GDPR in connection with the transmission.

16.2 Right to rectification

You have a right to correction and/or complementing vis à vis the responsible party in so far as the personal data as processed and which relates to yourself is incorrect or incomplete. The responsible party has to carry out the correction without delay.

16.3 Right to restriction of processing

Subject to the meeting of the following preconditions you can demand restriction of the processing of the personal data relating to you:

  • if you dispute the correctness of the personal data relating to yourself for a period which makes it possible for the responsible party to check the correctness of the personal data;
  • the processing is unlawful and you reject deletion of the personal data and instead demand restriction of the use of the personal data;
  • the responsible party no longer needs the personal data for purposes of the processing but you need the data for the advancing, exercising or defending of legal claims, or
  • if you have advanced objection to the processing in accordance with Article 21 Para. 1 GDPR but it has not yet been established whether the justified reasons of the responsible party outweigh your reasons.

If the processing of the personal data relating to yourself has been restricted, then this data - apart from the storing of this - may only be processed with your consent or for the assertion, exercising or defending of legal claims or for the protection of the rights of another natural person or legal entity or for reasons relating to an important public interest of the European Union or of a member state.

If the restriction of the processing has been restricted in accordance with the afore-mentioned preconditions, then you will be informed by the responsible party before the restriction is removed.

16.4 Right to erasure (‘right to be forgotten’)

16.4.1 Deletion obligation

You can demand of the responsible party that the personal data relating to yourself is deleted without delay and the responsible party is then obliged to delete this data without delay in so far as one of the following reasons applies:

  • The personal data relating to yourself is no longer required for the purposes for which it was collected or for which it was processed.
  • You revoke your consent, on which processing in accordance with Article 6 Para. 1 lit. a or Article 9 Para.2 lit. a GDPR was based, and there is no other legal foundation for the processing.
  • You submit an objection to the processing in accordance with Article 21 Para. 1 GDPR and there are no justified reasons for the processing with a higher priority, or you submit an objection to the processing in accordance with Article 21 Para. 2 GDPR.
  • The personal data relating to you was processed in an unlawful manner.
  • The deletion of the personal data relating to you is required to fulfil a legal obligation in accordance with European Union law or the law of the member states, which laws the responsible party is subject to.
  • The personal data relating to you was collected in relation to services offered by the information company in accordance with Article 8 Para. 1 GDPR.

16.4.2 Information to third parties

If the responsible party has made the personal data relating to you public and if he/she is obliged to delete this data in accordance with Article 17 Para. 1 GDPR, then he/she shall take reasonable measures including ones of a technical nature - whereby account shall be taken of the available technology and the implementation costs - to inform the responsible parties for the data processing which process the personal data that you as data subject have demanded from them the deletion of all links to this personal data or of copies or replicates of these.

16.4.3 Exceptions

The right to deletion does not exist in so far as the processing is necessary for

  • the exercising of the right of free expression of opinion and to information;
  • for the fulfilment of a legal obligation, which requires the processing in accordance with the law of the European Union or the law of the member states, which laws the responsible party is subject to, or for the carrying out of a task, which lies in the public interest or which is carried out in the exercising of public authority, which authority was transferred to the responsible party;
  • for reasons of public interest in the field of public health in accordance with Article 9 Para. 2 lit. h and i as well as Article 9 Para. 3 GDPR;
  • for archiving purposes, scientific or historical research purposes lying in the public interest or for statistical purposes in accordance with Article 89 Para. 1 GDPR, in so far as the right named in section a) probably makes the reaching of the objectives of the processing impossible or impairs it seriously, or
  • for the advancing, exercising or defending of legal claims.

Moreover, the right to deletion does not exist in so far as the personal data has to be stored by the controller in order to fulfill legal duties to preserve records and legal retention periods. In such a case instead of deletion blockage of the personal data applies.

16.5 Right to Notification obligation regarding rectification or erasure of personal data or restriction of processing

If you have advanced the right to the correcting, deleting or restricting of the processing vis à vis the responsible party, then the latter is obliged to inform all recipients, to which the personal data relating to you was disclosed, of this correction or deletion of the data or of the restricting of the processing, unless this proves itself to be impossible or linked with unreasonable expenditure.

You are entitled to the right vis à vis the responsible party to be informed about these recipients.

16.6 Right to data portability

You have the right to receive the personal data relating to you, which you made available to the responsible party, in a structured, conventional and machine-readable format. In addition, you have the right to transmit this data to another responsible party without hindrance by the responsible party to whom the personal data was made available, in so far as

  • the processing is based on a consent in accordance with Article 6 Para. 1 lit. a GDPR or Article 9 Para. 2 lit. a GDPR or on a contract in accordance with Article 6 Para. 1 lit. b GDPR and
  • the processing is carried out with the aid of automated processes.

In exercising this right, you have in addition the right to bring about the situation that the personal data relating to you is transferred directly from one responsible party to another responsible party in so far as this is technically possible. The freedoms and rights of other persons may not be impaired thereby.

The right to data portability does not hold good for the processing of personal data, which is necessary for the carrying out of a task, which lies in the public interest or in the exercising of public authority and which task was transferred to the responsible party.

16.7 Right to object

For reasons which result from your particular situation you have the right to advance at any time objection to the processing of the personal data relating to you, which processing is carried out on the basis of Article 6 Para. 1 lit. e or f GDPR; this right also holds good for profiling based on these provisions.

The responsible party shall then no longer process the personal data relating to you, unless he/she can demonstrate compelling reasons worthy of protection, which reasons overweigh your interests, rights and freedoms or where the processing serves the advancing, exercising or defending of legal claims.

If the personal data relating to you is processed for the carrying out of direct advertising, then you have the right to advance at any time objection to the processing of the personal data relating to you for purposes of such advertising; this holds good too for profiling in so far as this is carried out in connection with such direct advertising.

If you object to the processing for purposes of direct advertising, then the personal data relating to you will no longer be processed for these purposes.

You have the opportunity - in connection with the use of services of the information company and regardless of directive 2002/58/EC – to exercise your right of objection with the aid of automated processes in which technical specifications are used.

16.8 Right to withdraw from the declaration of consent under data protection law

You have the right to withdraw your consent at any time and without giving reasons. In the event of withdrawal we immediately will delete your personal data and no longer process it. The legality of the processing carried out on the basis of your given consent and carried out prior to your withdrawal is not affected by you withdrawal.

16.9 Right not to be subject to a decision based solely on automated processing, including profiling

You have the right to not subject yourself to a decision based solely on an automated processing process - including profiling - which unfolds a legal effect vis à vis yourself or which impairs you significantly in a similar way. This does not hold good if the decision

  • is necessary for the concluding or fulfilment of a contract between you and the responsible party,
  • is permissible on the basis of legal regulations of the European Union or of its member states, which the responsible party is subject to, and these regulations contain reasonable measures for the maintenance of your rights and freedoms as well as for your legitimate interests or
  • is carried out with your explicit consent.

However, these decisions may not be based on particular categories of personal data in accordance with Article 9 Para. 1 GDPR, in so far as Article 9 Para. 2 lit. a or g does not hold good and reasonable measures have been taken for the protection of the rights and freedoms as well as of your legitimate interests.

In respect of the cases named in (1) and (3) above the responsible party shall take reasonable measures to ensure the rights and freedoms as well as your legitimate interests, whereby belonging thereto is at the least the right to the affecting of the intervention of a person on the side of the responsible party for the representation of the responsible party's standpoint and to the challenging of the decision.

16.10 Right to complain at a supervisory authority

Regardless of another regulatory or judicial remedy, you are entitled to the right to lodge a complaint at a supervisory authority and here in particular at a supervisory authority in the member state of your place of residence, of your place of work or of the place where the suspected infringement took place when you are of the opinion that the processing of the personal data relating to you infringes the GDPR.

In this situation the supervisory authority, at which the complaint was lodged, shall inform the complainant on the status and the results of the complaint including the possibility of a judicial remedy in accordance with Article 78 GDPR.

Status: July 2018
Controller: Boulevard GmbH & Co. Spektrum KG